The recent "Its blue, what else matters?" ad by adidas for launch of Chelsea 2013-14 kit is truly an awesome innovation in the field of kits-advertising. It emphasizes the importance of the colour 'blue' that we Chelsea fans associate with and also the colour 'blue' that has become synonymous to Chelsea in the footballing world even when there are hundreds of other teams around the world wearing blue jerseys... Blue belongs to Chelsea and Blue will always be the colour when football will be the game!
The 'Its blue, what else matters' ad
The 'Its blue, what else matters' ad
The ad also challenges the very important latin phrase of "caveat emptor", which means "let the buyer beware", as adidas is challenging loyalists to pre-order the kit without even seeing the design... Adidas' brand name and quality of its products being kept aside, such a campaign has a high chance of being misunderstood as, 'prove your loyalty. whatever we feed you, eat.' However, it also re-inforces the fact that football is all about blind loyalty mixed with a lot of passion... We take whatever our club gives us, coz the club is us !!
We have our full faith on adidas. Bring on the kit !! Its blue after all !!
Game on 2013-14 !!
*P.S.: This article is one of my entries to a Chelsea fan site www.chelsea.vitalfootball.co.uk
*P.S.: This article is one of my entries to a Chelsea fan site www.chelsea.vitalfootball.co.uk
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